Businesses have known for a long time the importance of relevancy when using any email marketing services. Getting an offer or message that is customized to your circumstances and needs has a better chance of being effective than a blanket, unfocused email that is sent out to a whole database simultaneously. This important ability of customizing emails and then sending out different versions to your subscribers is a key part of the best email marketing software, thought it has been mostly featured on large enterprise software.
Marketing Automation Software Small Businesses
Small businesses now have one of the best email marketing software in the market, which is Infusionsoft. This particular automation software was specifically designed to target small businesses, so you can be assured that all their features are geared towards enhancing marketing, visibility, and growth of your business. Small business must capitalize on any interaction with their clients and create meaningful relationships to drive transactions, and this software enables that.
Major Features In Infusionsoft Marketing Automation Software
It is possible to use Infusionsoft for your email marketing services, whether it is sending email newsletters or any other relevant publications where all the people in your database receive the same message. However, the real benefit of this best email marketing software lies in creation of automated emails and sending those emails based on customer behavior and conditional logic. Basically, you treat every client and their unique circumstances as a custom marketing initiative.
How Does Automation Software Work?
Within the marketing automation software, you start by creating a campaign and defining the starting behavior, like filling your online form. After that, you establish a range of follow up emails to be sent automatically at pre-set intervals like three different offers sent six days apart. The follow-up series can be modified to be as complex and long as you want, adding several layers of extra secondary sequences.
The automated email marketing services must also have a well-defined stop point in which the campaign stops operating, like when the client finally makes a purchase. In addition, prospects can also leap between campaigns, especially where a client clicks a certain link on your website that shows a high willingness to purchase. In these cases, Infusionsoft automation software automatically moves that client into the hot lead series of messages.
Should You Use Automation Software Like Infusionsoft?
In conclusion, Infusionsoft is one of the best email marketing software that is not only easy to set up and use but is also designed specifically for small businesses. It has an impressive feature list that will help enhance the productivity of your sales cycle through customized emails for all your prospective clients. It also offers crucial real-time reports, and it can give you a better picture of whether your marketing plans are positively interacting with customer service and sales.
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