In case your business is not investing on email automation, you are definitely not getting the maximum amount of revenue that your business can possibly generate. As opposed to what others may think, email marketing is far from being dead. While we are waiting for a replacement that can be as functional and productive as email, we have to fully take advantage of it. By automating your email, the messages will be automatically sent in case it is triggered by a particular event. The email can be send using your email marketing automation software.
What Can Email Automation Do for Your Business
Online marketing is ‘process-driven’. When you have someone included in your e-mail list, there is a possibility that you will compose broadcast e-mails that you will send on a daily basis. However, you should also compose a standard e-mail that you can send on your prospected, existing and new customers. You should not just send the e-mails; you should also monitor what will happen to the e-mail that you will send. This is why email automation is the best solution for you. Study shows that at least 75% of the revenue that the company generates comes from triggered campaign. Email campaign is responsible for at least 21% of the marketing revenue.
The Type of Event that Can Trigger Your Email Automation
Here are some examples of events that can possibly trigger your email marketing automation.
After someone signs up to your list- This email automation is often referred to as welcome e-mail. The system will basically send an e-mail that welcomes your new prospected client after they sign up on your marketing list. After sending the welcome message, you can now discuss their problems and then provide a solution to their problem. In case they haven’t acted upon your offer, you can then send them a message reminding them about your offer. You can also offer them an ‘alternative solution’.
In case your visitor is your past subscriber- In case an e-mail subscriber visits your website, there are emails marketing automation tools that can monitor the pages that they have visited. The email automation tool can send an email contingent upon the page that they visited.
If a subscriber click a link- If you send the message to your email subscriber and they clicked on a particular link, there are emails that will automatically be sent depending on the link that they will click.
Cart Abandonment- this event is very powerful for e-commerce sites. Study shows that at least 60% of the cart is being abandoned after adding the items on their cart. With the help of email automation, you can encourage them to return to your site and complete their purchase. At least 10% of cart abandonment can be recovered if you remind them about it.
Email marketing automation tool is a fundamental part of developing the subscribers of your business. Whether you are selling online or not, it is recommended to build your e-mail subscriber.