The Wall Street Journal describes how marketing is becoming increasingly automated as a result of new technologies. “It’s not that the goals of marketing have changed, but the means to achieve them.” A wide-variety of automation tools are available to enhance your small business’s digital presence and marketing campaigns. These business automation tools can make your business reach a success by leveraging email, social media and web services.
- Social media
Hootsuite: Hootsuite is dedicated to enhancing and automating your social media engagement across more than 35 global networks such as Facebook and LinkedIn. Hootsuite identifies social influencers in your market and automates social marketing strategies. You can sign your business up for Hootsuite’s free plan which supports up to three social profiles and two campaigns for single users.
99 Dollar Social: Finding great content, creating social media posts, inserting hashtags and eye-catching images — it’s all very time-consuming. 99 Dollar Social does all that work for you by creating fresh, custom-tailored posts for your business and sharing them on your Facebook and Twitter profiles once a day, seven days a week. This essentially automates your social media posting and allows you to get back to running your business.
HubSpot: Not only is HubSpot a robust sales and marketing solution, it’s also an excellent educational resource for small-business owners. HubSpot leverages real-time marketing data to provide you with targeted information needed to cultivate leads and generate sales. You can create workflows to automate your marketing campaign and track your growth with pre-defined goals and lead segments.
Infusionsoft: Infusionsoft is a popular all-in-one sales and marketing solution designed specifically for small businesses. You can automate lead scoring, capturing and segmentation with Infusionsoft’s powerful customer relationship management (CRM) features. Infusionsoft offers a variety of automation tools, including email marketing, social marketing, sales and e-commerce. Infusionsoft integrates with hundreds of third-party business services through its expansive marketplace of apps.
Yodle: Over the past ten years, Yodle has received countless awards for providing small business owners with a comprehensive marketing platform. Yodle offers a variety of business automation services known as marketing essentials. Local businesses can take advantage of Yodle’s services designed to generate local business listings in more than 50 business directories such as Google and Facebook.
MailChimp: Focused primarily on email marketing, MailChimp is one of the most affordable automation tools on this list. You can use its marketing automation features to target customers based on specific data, including behavior, preference and past sales. You can use application program interfaces (APIs) to create custom workflows with scheduling and segmentation tools. MailChimp integrates with a plethora of Web technologies — including a few automation tools described in this article.
Slack: Most business owners spend valuable time each day sorting through an overflowing email inbox. Slack offers a free platform for streamlining communication between team members. Conversations are threaded like a chat window and visible by other people in your organization. Slack is a powerful automation tool that many businesses are using as an alternative to traditional email.
Related: Still Feeling Like Willy Loman? Here’s How to Prevent Your Death as a Salesperson in a Digital World.
- Digital marketing
Needls: Needls provides a service to “automatically create, target and optimize your digital advertising.” To get started, you upload images, videos and a basic message, and then Needls does the rest for you. Needls offers a variety of features, including landing page generation, social media reporting and comprehensive analytics to keep track of your company’s digital presence and outreach.
Spokal: If your business uses WordPress, then Spokal’s inbound marketing platform can enhance and distribute your content. Spokal provides advanced content management and SEO tools to ensure your WordPress site is receiving the attention it deserves. You can use Spokal’s automated social sharing service to leverage your company’s digital presence across social networks. Spokal also integrates with Mailchimp and ActiveCampaign for email campaign and customer retention automation.